The Framing Problem in Technical Marketing
The first sign something was off: twenty minutes explaining SEMalytics architecture to a demand gen manager, precise and bottom-up, and she was polite but not engaged. The framing was the problem, not the product.
The Woman Who Taught Me to Think Like an Entrepreneur
Sixteen years ago, I was the new guy at Whitepages, trying to figure out search marketing in a city where I barely