David Pedersen

AI Communications Engineer

25 years turning pattern recognition into business results — from Bristol Bay salmon runs to $7M revenue growth to production AI systems.

Read My Writing See My Projects Work With Me

About

At 13, I learned that reading patterns correctly equals predictable results. That summer I started commercial fishing Bristol Bay, learning to read salmon runs, tides, and weather systems.

By 26, the lesson was clear: systems that predict behavior produce results. I've spent 25 years applying that insight — first to digital marketing and user behavior optimization at companies like Amazon, Whitepages, Alaska Airlines, and 23andMe, and now to AI-powered communications systems.

Today I build multi-agent systems and work with large language models to solve communications challenges. My focus is on behavioral psychology applied to how people make decisions — combining academic research with practical engineering to build tools that actually work.

Based in Seattle. Building things. Open to interesting problems where pattern recognition meets system design.

Projects

SEMalytics — Communications OS

AI Communications Analysis

AI-powered communications analysis combining Big Five personality adaptation, HAPE (High-Arousal Positive Engagement), and Strategic Clarity frameworks. Built on 860+ peer-reviewed papers.

Learn more at semalytics.com →

Forge — AI Code Orchestration

Developer Tools

Addressing the "80% completion wall" where AI-generated code stalls. 6-layer architecture with automated iteration loops, institutional memory, and anti-pattern matching.

View on GitHub →

RipTide — Demand Forecasting

Restaurant Operations

Pattern recognition from commercial fishing applied to restaurant staffing and inventory prediction. Currently seeking pilot partners.

Get in touch →

Track Record

$1.2M to $7M Revenue

Whitepages (2009-2016)

583% profit increase. DMA "Stars of Search" award — $0.47 CPI vs $3.12 industry average. Managed 70M keywords, $9M budget, 150M+ visits/year.

$1M+ Annual Savings

23andMe (via Internexio)

Restructured SEM, eliminated brand cannibalization, identified systemic inefficiencies through pattern analysis.

$4M+ Booking Risks Identified

Alaska Airlines (2017-2018)

Analytics during Virgin America merger. Reduced manual reporting 60%+ via Alteryx/Tableau automation.

22 Years Consulting

Internexio LLC (2003-2024)

$50M+ total client spend managed. Fortune 500 and growth companies. Amazon, 23andMe, Whitepages, and more.

Work With Me

You Have a Clarity Challenge

Your technical innovation is solid but the market isn't getting it. Strategic clarity audits or custom AI agent development might fit.

Let's Talk

You're Hiring

You need someone who combines AI engineering, behavioral science, and 25 years of business results. I'm open to the right opportunity.

See My Background

You Want to Collaborate

Research partnerships, co-building, joint ventures, speaking. I'm interested in complementary capabilities.

Reach Out

Contact

Location

Seattle, WA

Open To

Consulting engagements
Full-time opportunities
Speaking & collaboration