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David Pedersen

David Pedersen

Started fishing Bristol Bay at 13. Taught myself to code on night shifts. 25 years building systems that predict human behavior — from 70M keyword campaigns to production AI. Now writing about the patterns connecting it all.
Seattle
Stop tinkering & start building. Discover 10 hard-won lessons from 3 years of surviving the AIPocalypse. Learn to build systems that guide AI, outmaneuver the loops, and level up your tools.
AI Tools

From AI Tinkerer to Tool Builder: Three Years of Surviving the AIPocalypse

Three years ago, I made a decision that would reshape everything: if I was going to survive the coming AIPocalypse, I would need to control the AI, or the AI would control me. It started at Seattle's AI Tinkerers meetups—rooms full of engineers, entrepreneurs, and curious minds
27 Mar 2026 5 min read
Founder Perspective

The Woman Who Taught Me to Think Like an Entrepreneur

Sixteen years ago, I was the new guy at Whitepages, trying to figure out search marketing in a city where I barely knew anyone. That's when I discovered the Seattle search community—a scrappy group of SEM specialists who met monthly to share war stories about Google'
08 Mar 2026 6 min read
Founder Perspective

I Built a Psychology-Based Copy Analyzer. Here’s What 200+ Real B2B Messages Taught Me.

For the past year, I've been building COS — a tool that uses Big Five personality psychology to analyze B2B communications. Not grammar. Not readability. Personality coverage. The premise is simple: every piece of copy you write passes through an invisible psychological filter in your reader's brain.
01 Mar 2026 2 min read
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